Opinion | Why You Can No Longer Get Lost in the Crowd

We are constantly exposed in public. Yet most of our actions will fade into obscurity. Do you, for example, remember the faces of strangers who stood in line with you the last time you bought medicine at a drugstore? Probably not. Thanks to limited memory and norms against staring, they probably don’t remember yours either.

This is what it means to be obscure. And our failure to collectively value this idea shows where we’ve gone wrong in the debates over data and surveillance.

Lawmakers and industry leaders are missing the big picture. They are stuck on traditional concepts like “transparency,” “consent” and “secrecy,” which leads to proposals that reinforce broken mechanisms like consenting to unreadable terms of service. They are operating under the dangerous illusion that there’s a clear distinction between what’s public and what’s private. Most people probably intuitively know that their most deeply held secrets are private while the things about them that are commonly known or widely broadcast are not. But what about information about our everyday actions that is shared with some but not all?

Obscurity bridges this privacy gap with the idea that the parts of our lives that are hard or unlikely to be found or understood are relatively safe. It is a combination of the privacy you have in public and the privacy you have in groups. Obscurity is a barrier that can shield you from government, corporate and social snoops. And until lawmakers, corporate leaders and citizens embrace obscurity and move to protect it, your freedom and opportunities to flourish will be in jeopardy.

It’s also why we should be skeptical of Mark Zuckerberg’s announcement that Facebook will become a more “privacy-focused platform” that emphasizes features like ephemeral, expiring information. Truly ephemeral communications are certainly obscure, but it’s unclear what information Facebook will scrub on the front end (for users) and the back end (from the company). The company’s history suggests we shouldn’t let our guard down.

Obscurity is also a better way to understand Europe’s “right to be forgotten” law, which can’t make anyone forget anything, but can make the remnants of your awkward youth harder to find online.

Finally, consider cognitive limitations. Facial recognition technology poses an immense danger to society because it can be used to overcome biological constraints on how many individuals anyone can recognize in real time. If its use continues to grow and the right regulations aren’t instituted, we might lose the ability to go out in public without being recognized by the police, our neighbors and corporations.

Creating strong regulations for the technology is going to be an uphill battle, especially because it’s already become widespread, being deployed at airports to make boarding easier and adopted by schools to increase safety. It is even being used at summer camps so parents can automatically receive photos in which their children appear.

Threats to our obscurity are growing because technology is making our personal information easy and cheap to aggregate, archive and interpret — with substantial growth in predictive analytics, too. To see what we mean, just look yourself up on the website MyLife and marvel at how much information has been cobbled together from different moments in your life for anyone to see at the click of a button. Even speaking in hushed tones to a friend at a crowded cafe might not be enough to protect your obscurity if cameras are someday equipped with lip-reading artificial intelligence software.

Obscurity is vital to our well-being for several reasons. It gives us breathing room to go about our daily routines with little fear of being judged, sent unwanted ads, gossiped about or needlessly shamed.

[As technology advances, will it continue to blur the lines between public and private? Sign up for Charlie Warzel’s limited-run newsletter to explore what’s at stake and what you can do about it.]

Obscurity makes meaningful and intimate relationships possible, ones that offer solidarity, loyalty and love. It allows us to choose with whom we want to share different kinds of information. It protects us from having everyone know the different roles we play in the different parts of our lives. We need to be able to play one role with our co-workers while revealing other parts of ourselves with friends and family. Indeed, obscurity is one reason we feel safe bonding with others over our shared vulnerabilities, our mutual hopes, dreams and fears.

Obscurity enables us to develop and grow as individuals. It provides us collectively with spaces to explore new and controversial possibilities, to transgress taboos and ignore arbitrary rules. You might have thought you could skip church without anyone knowing, but churches are being marketed facial recognition systems that will make sure your absences are duly noted. It won’t stop there.

Obscurity protects us from being pressured to be conventional. This buffer from a ubiquitous permanent record is especially important for the exploratory phase of youth. To develop as humans, people must be free to try things they might later regret. This is how we become better people. Without obscurity, we wouldn’t have the freedom to take risks, fail and dust ourselves off. We’d be stymied by the fear of being deemed failures by a system that never forgets.

Finally, obscurity is crucial to democracy. Obscurity fosters civic participation and gives us the confidence to attend political protests and engage in political speech online without worrying about ending up on a government watch list. It’s why the American Civil Liberties Union worries about the government monitoring social media.

Things can be private even if others can see them. And there is so much of our lives that industry and governments have yet to find. But in our status-obsessed culture, it can be hard to appreciate that the opposite of obscurity isn’t fame, but chillingly oppressive fear.

Woodrow Hartzog is a professor of law and computer science at Northeastern University. Evan Selinger is a professor of philosophy at Rochester Institute of Technology.

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